25 Jan What’s Trending? Ultra Violet, Pantone’s Color of the Year!
Ultra Violet was named Pantone’s Color of the Year and it is making a statement in more ways than a simple color trend, it is a thought provoking shade of purple that reflects peace and calm, promotes ingenuity and welcomes counterculture. “The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” – brandchannel
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
I believe this is a great time for us to embrace color as a tool to influence and inspire – beyond current trends or what’s popular. Color is not only a necessity in design, but also an inspiration in our every day lives, so why not use it to positively influence our thoughts, actions and daily routines.
Luxe Magazine / Design: Rebecca Ascher / Landscape Architect: Piet Oudolf / Photography: R Brad Knipstein
“Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” –brandchannel
Let’s follow Ultra Violet into the new year and begin pushing some boundaries, embracing calmness and mindfulness, and continuing to look beyond!
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