Ultra Violet was named Pantone’s Color of the Year and it is making a statement in more ways than a simple color trend, it is a thought provoking shade of purple that reflects peace and calm, promotes ingenuity and welcomes counterculture. “The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.” – brandchannel

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute. 

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I believe this is a great time for us to embrace color as a tool to influence and inspire – beyond current trends or what’s popular. Color is not only a necessity in design, but also an inspiration in our every day lives, so why not use it to positively influence our thoughts, actions and daily routines.

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Luxe Magazine / Design: Rebecca Ascher / Landscape Architect: Piet Oudolf / Photography: R Brad Knipstein

“Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” –brandchannel

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Let’s follow Ultra Violet into the new year and begin pushing some boundaries, embracing calmness and mindfulness, and continuing to look beyond!